If you haven’t seen it, go here http://youtube.com/watch?v=UQKk3PI-DW8
I don’t get the point – which proportedly is to demonstrate GM’s commitment to quality. Instead, I’m left thinking about all of the “real” people that they’ve had to lay off because management can’t seem to succeed in making a quality product that people want to buy. The ad cost somewhere around $5 million to make. I wonder how many salaries that could have covered.
Even if the point of this ad was to shock and create a buzz – which it certainly has, it does nothing positive in my mind. I’m even less inclined to check out a GM car after watching this. Isn’t that supposed to be the point of buying ad time on TV?
What do you think?